Rack card advertising is like creating a visual storytelling. The expression of an idea can surprise viewers with words or excite them with pictures. Humor is a powerful design choice for this type of advertising. The character of a good rack card requires a clear message, a strong brand identity and a fast impact. Rack cards share many communication characteristics with other media, but it is the differences that truly determine what will be effective design elements for an advertisement. Rack cards have better advantage when it comes to a regional or national showing. And they can reinforce the primary message that can be delivered through broadcast or print. Often, customers sit idle in a high traffic locations where rack cards are placed. This is an opportunity for businesses to let the potential client read and know more about the business. This is a good opportunity for advertisers because well-presented rack card designs will grab attention when customers are deprived ...
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